Three-Way Head to Head
Table of Contents
Three Bottles, One Scent Profile
Bourbon vanilla, cocoa and warm spice. Azzaro The Most Wanted Parfum is the designer original. Lattafa Asad Bourbon and French Avenue Liquid Brun are the two budget takes people actually compare against it.
The Short Answer
Best overall value
Asad Bourbon
The most refined dry-down of the two clones, at £23.99.
Loudest
Azzaro The Most Wanted
Higher oil concentration, and it shows.
Closest opening
Liquid Brun
Nails the top notes, then fades into a flatter base.
Who Wins Each Round
| Asad Bourbon | Liquid Brun | Azzaro Most Wanted | |
|---|---|---|---|
| Price (100ml) | £23.99 winner | Budget tier | Around £102 |
| The opening | Less literal a match | Closest to the Azzaro winner | The reference |
| The dry-down | Oaky, bitter cocoa, davana depth winner | Thins out, generic-sweet vanilla | Polished, fruitier |
| Longevity | 6–10 hrs skin · 12+ clothing | Shorter on skin | 8–10 hrs |
| Projection | Moderate, then intimate | Moderate | Strong for 2–3 hrs winner |
| On clothing | 12+ hrs, into the next day winner | Flattens earlier | Good |
The price gap, drawn to scale
Lattafa Asad Bourbon 100ml EDP
£23.99
Azzaro The Most Wanted Parfum, 100ml
£102
You keep about £79 per bottle
Azzaro price at The Fragrance Shop, August 2026 — a saving of roughly £79 per bottle. Bars are drawn to scale against the £102 figure.
Asad Bourbon vs Liquid Brun
Both aim at the same target, and they get there differently. The honest way to judge them is not to sniff the cap in a shop — it is to follow a full day of wear, because the winner changes as the hours pass.
One day of wear, hour by hour
0 – 1 HOUR
Liquid Brun leads
That fruity-sweet top is unmistakably the Azzaro. If you sprayed both blind, this is the one you would name.
1 – 4 HOURS
Level pegging
The cocoa arrives in both. Asad Bourbon starts pulling in davana; Liquid Brun stays sweeter and simpler.
4 HOURS ONWARD
Asad Bourbon takes it
Oaky, slightly bitter, still there at bedtime. Liquid Brun has thinned into ordinary sweet vanilla by now.
Based on wear on skin at UK room temperature, on bottles that have had time to macerate.
Lattafa
Asad Bourbon
What it does better
- Bourbon vanilla stays oaky, never sugary
- Cocoa keeps a real bitterness
- Davana in the heart adds fruity-tobacco depth
- 12+ hours on clothing
Less of a literal match on the first spray, and it needs maceration before it shows its best.
French Avenue
Liquid Brun
What it does better
- The closest opening of any budget take
- Instantly recognisable if you know the Azzaro
- Good in the first hour with no wait time
The base thins out sooner and the vanilla reads generic-sweet rather than boozy.
Put simply: Liquid Brun wins the first hour. Asad Bourbon wins the rest of the day.
Asad Bourbon vs Azzaro The Most Wanted Parfum
The DNA match is real and it lives in the base. Strip both back to what is left after four hours and you are looking at the same accord — the closest point of this Asad Bourbon vs Azzaro The Most Wanted comparison.
The notes they share
Bourbon vanillaCocoaWarm spiceAmberVetiver
Five shared pillars. The difference is how loudly each one is turned up.
Where they split, side by side
Asad Bourbon Azzaro The Most Wanted
Projection in the first 3 hours
Polish and refinement
Cocoa and chocolate depth
Fruitiness up top
Life on clothing
Value for money
Our own wear-testing, scored out of 100. Subjective by nature — but consistent across testers.
Where they part company is mostly oil concentration, not composition — the key split in this Asad Bourbon vs Azzaro The Most Wanted test. Azzaro is fruitier, more polished and projects noticeably harder. Asad Bourbon is more chocolatey and, to a lot of noses, more distinctive — it does not smell like a copy so much as a cousin.
What you give up
Some projection in the first two to three hours, and a little of the designer polish.
What you gain
About £79 per bottle, and one you are never afraid to spray freely.
The Caveat That Changes the Result
Asad Bourbon needs 4–6 weeks of maceration.
Comparing a fresh bottle against a settled Azzaro is not a fair test — and it is where most of the “the clone is weak” verdicts come from. Our maceration guide explains why →
Which Should You Buy?
Projection is non-negotiable?
Azzaro The Most Wanted
If the budget is there, it is still the loudest of the three.
Want to wear it daily?
Asad Bourbon
Same warm cocoa-vanilla character, no watching the bottle level.
Love the opening most?
Liquid Brun
Closest top notes, if you are happy with a shorter run.
Lattafa Asad Bourbon 100ml EDP
£23.99 · 100% authentic · free tracked UK delivery · 14-day returns
Want the wider picture? All four Lattafa Asads compared → · Our full Asad Bourbon review →
Frequently Asked Questions
Tap a question to open the answer.
Is Asad Bourbon a clone of Azzaro Wanted or Azzaro The Most Wanted?
The Most Wanted Parfum — the darker vanilla-cocoa flanker, and the one in this Asad Bourbon vs Azzaro The Most Wanted comparison. The original Azzaro Wanted is a spicier ginger-lemon-cardamom scent and a completely different fragrance.
Is Liquid Brun or Asad Bourbon closer to the original?
Liquid Brun is closer on the opening. Asad Bourbon is closer on the dry-down, which is where you spend most of the wear.
Do any of them smell cheap?
Not on the dry-down. Asad Bourbon in particular reads well above its £23.99 price once it has macerated.
Which lasts longest on clothing?
Asad Bourbon — 12+ hours, frequently into the following day on wool.
Is Asad Bourbon worth £79 less than the Azzaro?
For most wearers, yes — the verdict of this Asad Bourbon vs Azzaro The Most Wanted comparison. You give up some projection in the first two to three hours. Everything after that — the cocoa, the oaky bourbon vanilla, the 12-hour life on clothing — holds its own against a bottle costing four and a half times as much.
Can I wear Asad Bourbon in summer?
It is built for cold weather — sweet, warm and dense. In summer it works best in the evening and with a lighter hand: two sprays rather than five.
Shop the fragrances mentioned
- Lattafa Asad 100ml Eau de Parfum – in stock, free tracked UK delivery
- Lattafa Asad Bourbon Sample 2ml Eau De Parfum – in stock, free tracked UK delivery
- Lattafa Asad Sample 2ml Eau de Parfum – in stock, free tracked UK delivery