Lattafa Fakhar Collection Compared: Black, White, Rose, Gold & More (UK)
Fakhar — pride in Arabic — is Lattafa’s fresh Pride-series line, launched in 2022, and it has quietly become one of the house’s most talked-about families in the UK. The black-and-silver original built its reputation as a fresh aromatic workhorse; the flankers that followed took the name in bolder directions.
An honest note before we start: the UK range currently stocks three Fakhar eau de parfum flankers — the original (Black), Platinum and Rose Gold — alongside body-care formats in the Fakhar collection. Standalone White, Gold and Rose EDPs are not on the shelf here, so this guide compares what you can actually buy, with a straight answer on the missing names further down. Every flanker below is part of the Arabic Perfumery range — check the product pages for current availability and pricing, as prices were correct at the time of writing.
This guide follows the same format as our Yara collection comparison: notes, character, who each suits, and the caveats worth knowing.
Which Fakhar should you buy? The 30-second answer
- Your first Fakhar, or a daily office scent: Fakhar (Black) — the safe, sharp, professional original.
- Something with personality: Fakhar Platinum — the same fresh skeleton with a tropical guava twist.
- For her, or white-floral elegance: Fakhar Rose Gold — an armful of white flowers over warm vanilla.
What the store’s own seasonal guides say
Fakhar’s fresh credentials are not just this guide’s opinion — the store’s spring guide ranks the original Fakhar as its number one pick, “the spring workhorse”, calling it “arguably better in spring than in any other season” and “the most versatile pick on the list”. Platinum takes the number two slot as “freshness with character”, with the guide noting the guava gives it a lift the original does not have — and warning, fairly, that “the guava is the whole personality”. That endorsement matters for summer buyers: these are the two Fakhar flankers the store itself reaches for when temperatures rise.
The Fakhar lineup at a glance
| Flanker | Scent profile | Best for |
|---|---|---|
| Fakhar (Black) | Green apple, ginger and bergamot over lavender, geranium and juniper; cedar-vetiver base | Office, daily wear, weddings — leans masculine |
| Fakhar Platinum | Bergamot, pink pepper and guava over lavender; incense and palo santo base | Characterful fresh wear — leans masculine, unisex-friendly |
| Fakhar Rose Gold | White florals — tuberose, jasmine, gardenia — over warm vanilla | Elegant days and evenings — for women |
The three flankers in detail
Fakhar (Black) — the original
Notes (retailer-stated): apple, ginger and bergamot open it; lavender, geranium, juniper berries and sage form the heart; cedar, amberwood, vetiver and tonka bean ground the base. Price: £23.49 for 100ml.
This is where it started: a 2022 Pride-series release in the famous black-and-silver bottle that the store describes as one of the most-discussed alternatives to YSL Y Eau de Parfum. The store’s write-up pictures “a fresh shower on a Monday morning — crisp green apple in a bowl, ginger root being grated, bergamot peel on the cutting board”, and that is an accurate summary of the character: barbershop-fresh and professional, with a clean lavender-geranium heart and a woody base that keeps it grounded. It is the most versatile Fakhar and the safest blind buy of the three.
Who it suits: men wanting one fresh, sharp, endlessly wearable daily — office, weddings, evenings out. Caveat: the store is honest that the first five minutes can read sharp, even “screech-bitter”, before it settles. Give it ten minutes before judging.
Fakhar Platinum — the wildcard
Notes (retailer-stated): bergamot, pink pepper and cardamom open it; guava, lavender and ginger form the heart; incense, palo santo and sandalwood settle the base. Price: £19.99 for 100ml.
Platinum takes the skeleton of YSL Y L’Elixir — bergamot and ginger up top, clean lavender in the heart, dark resinous incense underneath — and drops a big, sweet, tropical guava into the middle of it. The store is unusually candid about the result: sprayed side by side with its inspiration, “the family resemblance is immediate and undeniable”, yet the guava means “this isn’t a straight clone”. That single addition is the whole argument: some wearers find the guava juicy and joyful, others find it steamrollers the lovely woods beneath. It is prominent, and it stays prominent for hours.
Who it suits: anyone who found the original Fakhar a touch corporate and wants freshness with character; warm-weather wear. Caveat: the opening can read sharp and sour for fifteen to twenty minutes, and if tropical fruit is not your thing, this is not your bottle. At £19.99 it is the cheapest of the three.
Fakhar Rose Gold — the floral
Notes (retailer-stated): fruits, lily, pomegranate and aldehydes open bright; a heart of tuberose, jasmine, gardenia, ylang-ylang, rose, honeysuckle and peony; a warm vanilla base. Price: £22.49 for 100ml.
The outlier of the family in the best way: where Black and Platinum are fresh aromatics, Rose Gold is a full white-floral bouquet — the store describes it as “an armful of white flowers”, with tuberose and jasmine leading over warm vanilla. The opening is bright and aerated — aldehydes give what the store calls “the sensation of a freshly ironed shirt”, with pomegranate adding a tart, faintly wine-like fruitiness — before seven flowers arrive at once in the heart. The store presents it as an alternative to Givenchy L’Interdit and reports wearer feedback of around ten hours of longevity. It is firmly feminine, elegant rather than sweet.
Who it suits: women wanting a polished floral with real presence; weddings, dinners, daytime elegance. Caveat: this is not a unisex pick — men shopping the Fakhar name should stick with Black or Platinum.
Head to head
Black vs Platinum. Same fresh-aromatic family, different personalities. Black is the polished professional — apple, lavender, woods, no surprises. Platinum keeps the skeleton and adds guava brightness plus incense depth, trading corporate polish for character. Choose Black for the office and Platinum for everything after it.
Black vs Rose Gold. These two barely compete — they are the his-and-hers of the line. Black is a masculine fresh aromatic; Rose Gold is a feminine white floral. Bought together they make a genuinely good couple’s gift set, covering both sides of the bedside table.
Platinum vs Rose Gold. The adventurous against the elegant. Platinum is the talking point — guava, spice, incense — while Rose Gold is the compliment-gatherer, all white flowers and vanilla warmth. Personality pick versus polish pick.
What about Fakhar White, Gold and Rose? The honest answer: none of the three is currently stocked as a standalone EDP in this store’s Fakhar range. The shelf holds Black, Platinum and Rose Gold in 100ml EDP, plus body-care formats. Fragrance forums discuss other names in the wider Fakhar universe, but if you are buying in the UK, compare against the trio above first — they cover fresh-professional, fresh-characterful and floral-elegant, which is most of what anyone needs from this family.
Beyond the EDPs
The Fakhar collection extends beyond the three 100ml bottles into body-care and home formats: the All Over Spray 150ml (£25.00), the Body Mist 250ml (£9.99), the Deodorant Body Spray 200ml (£3.75), the Room Spray 450ml (£15.00), and Gold and Silver Air Fresheners (£2.99 each). They are useful for layering — the body mist under the EDP extends the fresh character through a long day, and the deodorant spray is a sensible gym-bag companion to the Black EDP — but they are supporting acts, not substitutes. If you are choosing one Fakhar, choose one of the three EDPs above; use the ancillaries to build around it.
Which Fakhar for which moment?
The three flankers overlap less than they appear to — each has a natural habitat. Match the bottle to the moment and you will rarely go wrong:
- The office daily: Black — professional, inoffensive, interesting enough to enjoy.
- Summer and holidays: Platinum — the guava and incense love warm air. Both Black and Platinum sit in the store’s Fresh & Aquatic collection for a reason.
- Weddings (guest or groom): Black for him, Rose Gold for her.
- A gift for him: Black — the safest Fakhar blind buy.
- A gift for her: Rose Gold — elegant, floral, beautifully bottled.
- Your first Fakhar ever: Black. Learn the family’s baseline before exploring the guava wildcard or the floral outlier.
Getting the most from your Fakhar
A few habits make any of the three perform better. First, respect the opening: the store notes Black’s sharp edge settles within about five minutes and Platinum’s within fifteen to twenty — judge the fragrance at the half-hour mark, not the first spray. Second, fresh aromatics are not projection monsters by design; two to three sprays on pulse points, plus one on clothing, gives Black and Platinum their best showing through a working day. Third, on value: all three 100ml bottles sit under £24, with Platinum the cheapest at £19.99 — whichever you choose, you are paying a fraction of the designer alternatives the store compares them with.
Frequently asked questions
Which Fakhar perfume is the best?
There is no single best — there is a best for you. Black is the best all-rounder and the safest first purchase: professional, versatile and the benchmark everything else is measured against. Platinum is the best for anyone bored by safe fresh scents and willing to gamble on guava. Rose Gold is the best floral of the three and the only one aimed at women. If forced to name one bottle for most people, it is Black — and at £23.49 it sits in the middle of the three on price.
Is Fakhar Black or White better?
Fakhar White is not currently part of this store’s stocked range, so there is no like-for-like comparison to make here. What we can say: the original Black is the fresh-aromatic benchmark of the family — apple, lavender and woods in a professional, versatile composition. Judge any White you encounter elsewhere against that standard, and buy from reputable stockists.
What does Fakhar Rose smell like?
The stocked rose flanker is Fakhar Rose Gold: an armful of white flowers — tuberose, jasmine and gardenia leading, with ylang-ylang, rose, honeysuckle and peony in support — over a warm vanilla base. Bright aldehydic opening, creamy floral heart, soft warm drydown. Elegant rather than sweet.
Is Fakhar for men or women?
Both — it depends on the flanker. Black and Platinum are composed as masculine-leaning fresh aromatics (the store files both under its men’s range), though confident unisex wearers enjoy them too. Rose Gold is unambiguously for women. As a line, Fakhar covers everyone; as individual bottles, check the flanker.
Final verdict
Three flankers, three jobs: Black for the professional daily, Platinum for character, Rose Gold for floral elegance. Start with Black, add Platinum when you want an edge, and gift Rose Gold with confidence. That is the Fakhar collection as it stands on the UK shelf — no filler, no missing pieces, just the three bottles that earned the name. And if a White, Gold or standalone Rose ever joins the range, this guide will be the first place to see how it stacks up.